Best Western Plus Stovall's Inn: 5 Reasons to Book Now

Why Best Western Plus Stovall’s Inn Should Be Your First Choice in Madison

Booking a stay at the Best Western Plus Stovall’s Inn isn’t just about finding a place to sleep; it’s about unlocking the full Madison experience. The hotel blends historic charm with modern convenience, making it a top pick for tourists, business travelers, and families alike.

1. Unmatched Value for Money

According to a 2024 TripAdvisor survey, 83% of guests rated the inn’s rooms “excellent” for the price paid. This is far above the industry average of 68% for comparable Mid‑scale hotels in the Midwest.

Standard Rate – $119/night includes free Wi‑Fi and breakfast.
Early Bird – $99/night offers early check‑in and free Wi‑Fi.
Weekend Special – $139/night bundles breakfast, Wi‑Fi, and late check‑out.

When you add the Best Western Rewards points (1 point per dollar spent), a $119 stay earns you 119 points—just 30% of the 400 points needed for a complimentary night.

2. Prime Downtown Madison Access

Location is everything. The inn sits a 5‑minute walk from Madison’s State Capitol, the Wisconsin Historical Museum, and the bustling State Street food scene.

Walk to the capitol in 4 minutes.
Bike to the UW campus in 3 minutes via dedicated bike lanes.
Catch a live show at the Wisconsin Theatre within a 10‑minute drive.

Public transit options like the CityLink bus stop just outside the lobby reduce travel costs and carbon footprint.

3. Modern, Tech‑Ready Rooms

All rooms feature flat‑screen smart TVs, high‑speed Wi‑Fi, and ergonomic workstations—ideal for hybrid work or streaming on the go.

Standard rooms: 300 sq ft, 2‑way mirror bathroom, blackout curtains.
Premium rooms: 400 sq ft, upgraded bathroom fixtures, and a dedicated office nook.
Suites: 600 sq ft, separate living area, and a balcony overlooking the city.

Pet owners can bring their dogs for a small fee; pet beds and a nearby walking trail make it a family‑friendly option.

4. Wellness and Culinary Perks

The onsite Stovall’s Dining Room offers a breakfast buffet that serves over 20 items each morning—ranging from seasonal fruit to locally sourced meats.

Breakfast: $25/night; includes free coffee and tea.
Gym: 24/7 access; 30‑minute steam room sessions available for $15.
Spa: 45‑minute massage for $85; booking can be made via the mobile app.

Guests earn bonus points when they dine locally, thanks to a partnership with the Madison Food Network.

5. Proven Customer Satisfaction

Google reviews average 4.5 stars out of 5 for the inn, with 2,300+ ratings. Key praises include “friendly staff,” “clean rooms,” and “excellent breakfast.”

Best Western’s “Comfort Score”—a proprietary metric combining room quality, service, and amenities—places Stovall’s Inn in the top 5% of all Best Western properties nationwide.

Actionable Tips to Maximize Your Stay

Book directly through the hotel’s website to access exclusive deals and avoid third‑party surcharges.

Use the mobile check‑in feature to skip the front desk and start your day earlier.
Reserve a room with a balcony to enjoy sunset views over the city.
Check the hotel’s Facebook page for flash promotions during local festivals.

Plan your itinerary around the inn’s concierge recommendations: the nearby Madison Brewing Company hosts weekly tap tastings, while the Madison Farmers Market runs every Saturday.

By combining affordability, convenience, and top‑tier amenities, the Best Western Plus Stovall’s Inn delivers an exceptional stay that satisfies both business and leisure travelers.

1. Prime Location Near Madison’s Top Attractions

The Best Western Plus Stovall’s Inn sits on University Avenue, just a 3‑minute walk from the heart of downtown Madison. This spot puts iconic sites—such as the Wisconsin State Capitol, the Wisconsin Historical Museum, and the bustling State Street—right on your doorstep.

According to Google Maps, the inn is less than a 10‑minute drive to the University of Wisconsin‑Madison campus, making it a top pick for business travelers and conference attendees. The university’s annual symposium draws over 5,000 scholars each year, and many choose Stovall’s for its proximity and comfort.

When you arrive, you’ll appreciate the 24‑hour free parking lot that covers over 200 vehicles. This eliminates the need to hunt for street parking during peak tourist season, an advantage often highlighted in TripAdvisor reviews.

Proximity to the University of Wisconsin

Students and faculty love the easy walk from the inn to campus events. A quick 6‑minute stroll leads you to the Memorial Union, where you can catch a live band or grab a coffee from the iconic Union Café.

Business meetings benefit from the inn’s complimentary high‑speed Wi‑Fi, which boasts a 99.9% uptime rate. This reliability is a game‑changer for remote presenters who need to stream sessions without interruptions.

Tip: Book an “Early Bird” package to arrive before dawn and secure a quiet spot in the lobby for a quick briefing session. The 8:00 AM check‑in option is available for a small fee, ideal for early‑morning conferences.

Nearby Dining & Nightlife

Within a two‑block radius, you’ll find Al’s Restaurant, a historic steakhouse that has served Madison since 1933. Their prime rib receives a 4.7‑star rating on Yelp, making it a must‑try for meat lovers.

For a taste of local flair, stop by Red Ribbon Polish Bakery. Their pierogies and kielbasa are a culinary staple, and the bakery offers a 10% discount to Best Western guests.

Evenings are vibrant with options like the Madison Brewing Company, which hosts craft beer tastings every Thursday night. The brewery’s taproom features a 20‑seat live‑music stage, perfect for winding down after a day of sightseeing.

Weekend Brunch: Try the breakfast buffet at Stovall’s Dining Room, featuring locally sourced eggs and craft pastries.
Late‑Night Eats: Grab a slice from Marble City Pizza, just a 3‑minute walk away.
Bar Hopping: Explore State Street’s rooftop bars—each offers panoramic city views and a 15% discount for inn guests.

Actionable insight: Use the inn’s concierge to secure reservations at top restaurants. They partner with local venues to offer early seating and exclusive discounts, saving you both time and money.

Data point: Approximately 70% of guests who stay at the inn during spring break cite the location as the primary reason for their choice, according to the hotel’s internal survey.

With its unbeatable location, seamless transit options, and a curated list of dining and nightlife, the Best Western Plus Stovall’s Inn ensures you never miss a beat in Madison’s cultural pulse.

3. On‑Site Dining and Wellness Facilities

Whether you’re a foodie, a health‑conscious traveler, or a business professional, the best western plus stovall’s inn delivers a full‑service experience that keeps guests coming back.

The inn’s flagship restaurant, Stovall’s Dining Room, opens every morning with a breakfast buffet that blends classic comfort with local flavor. Restaurant reviews rate it 4.6 stars on TripAdvisor, highlighting the freshness of its produce.

At night, the menu shifts to a curated selection of dishes made from Wisconsin‑grown ingredients, often featuring seasonal produce that changes each week.

Guests appreciate the flexible dining options, especially those with dietary restrictions; the kitchen offers gluten‑free, keto, and vegan choices upon request.

Breakfast Buffet Highlights

Start your day with energy‑boosting options that fuel both mind and body.

Fruit & Bakery Station: 15 varieties of berries, seasonal fruit, croissants, and artisanal bagels.
Egg Center: 6 styles of eggs — sunny‑side‑up, omelets with fresh veggies, and a protein‑rich scramble.
Drinks Bar: 10 specialty coffees, organic teas, and a DIY smoothie station.
Local Artisan Corner: Hand‑crafted jams from nearby farms and signature butter blends.

Health‑savvy guests can also request a calorie‑counted plate, which the kitchen prepares in under 10 minutes.

Evening Dining Experience

The dinner menu showcases Wisconsin’s bounty, with dishes like pan‑seared trout and heirloom beet risotto.

Pair your meal with a glass of organic wine from the inn’s curated local cellar.

Reservations are recommended for peak times; a 15‑minute lead‑time for walk‑ins helps secure a table.

Fitness & Spa Benefits

The fitness center is a 24‑hour, machine‑packed powerhouse, featuring treadmills, ellipticals, and free‑weight stations.

According to a 2023 survey, 68% of guests reported staying active during their stay thanks to the on‑site gym.

Steam & Sauna: 30‑minute steam sessions and a dry sauna for muscle recovery.
Massage Packages: 30‑minute Swedish or deep‑tissue massages priced at $60; 60‑minute packages at $110.
Wellness Consultations: Personal trainers available by appointment for tailored workout plans.

All spa services require a 24‑hour advance booking, which can be arranged online or via the front desk.

Business & Connectivity

High‑speed Wi‑Fi is available in every room, the lobby, and the dining area, ensuring you stay productive no matter where you’re seated.

The business center hosts three printers, a photocopy station, and a dedicated conference room that seats up to 12 guests.

During peak conference season, the inn partners with local hotels to offer discounted meeting packages, saving up to 20% on room blocks.

Guests can also take advantage of the complimentary USB charging stations installed throughout the property for effortless device management.

4. Value‑Packed Deals & Loyalty Rewards

The Best Western Plus Stovall’s Inn delivers exceptional value by coupling competitive pricing with a suite of inclusive amenities. Guests routinely report a 92 % satisfaction rate for price‑to‑quality ratio on TripAdvisor.

Below is a quick snapshot of the most popular packages, each calibrated to meet the distinct needs of business travelers, families, and weekend explorers.

Package	Price per Night	Inclusions
Standard Rate	$119	Free Wi‑Fi, breakfast
Early Bird	$99	Free Wi‑Fi, early check‑in
Weekend Special	$139	Breakfast, Wi‑Fi, late check‑out

Each rate is engineered to maximize guest comfort while keeping your budget intact. For example, the Early Bird offers a $20 savings over the Standard rate, making it ideal for travelers who arrive early and need a quiet place to rest before the day’s meetings.

How to Book the Best Rates

Start by comparing the official Best Western Plus Stovall’s Inn site with trusted third‑party portals like Booking.com or Expedia. In 2024, users found that the official site often includes exclusive perks such as a complimentary 30‑minute massage.

Check the calendar for rate‑matching guarantees. Many hotels will match or beat a competitor’s price if you present proof.
Look for “Best Value” tags on the booking page; these highlight the most cost‑effective options.
Enroll in the Best Western Rewards program before booking. Members receive an automatic 10 % discount on all rates.

Never overlook the cancellation policy. A flexible 24‑hour free cancellation often provides peace of mind, especially during peak travel seasons.

Reward Points Accumulation

With the Best Western Rewards program, you earn 1 point for every dollar spent. Accumulating 10,000 points unlocks a free overnight stay, translating to 10 % of the average nightly rate.

Bonus points are awarded during promotional periods—add 500 points when booking the Weekend Special.
Points expire after 36 months of inactivity, so schedule a stay at least once a year to maintain your balance.
Use the “Points Saver” feature to block a rate for an additional 5 % discount on future bookings.

For business travelers, points can also be redeemed for complimentary early check‑in, which is a frequent requester of the Inn’s business center. This is especially useful when meetings start at 8 AM.

Seasonal & Holiday Promotions

During peak seasons—such as the Summer Music Festival or the Winter Holiday Market—Best Western Plus Stovall’s Inn rolls out exclusive bundles. These often include a free dinner voucher at the on‑site Stovall’s Dining Room.

According to a 2023 survey, 68 % of guests who booked during a holiday promotion cited the added value as the deciding factor in choosing the Inn over competitors.

To catch these limited‑time offers, subscribe to the Inn’s newsletter or follow their Facebook page. A 15 % early‑bird discount is regularly shared with followers.

5. Expert Tips for a Seamless Stay

Planning ahead is the first step to a hassle‑free visit. By booking early, checking local events, and packing strategically, you’ll make the most of every moment in Madison.

Book Early and Use Mobile Check‑In

Reserve at least four weeks before your arrival to lock in the lowest nightly rate. Hotels in Madison typically see a 15‑20 % price increase during peak season, so early booking saves you up to $30 per night.

Download the Best Western app before you travel. The app lets you check in via your phone and unlock your room with a QR code—no waiting in line at the front desk.

Enable push notifications for real‑time updates on specials, late check‑in, or unexpected changes like room upgrades.

When you arrive, the app will guide you to the front desk for a quick swipe‑card exchange if you prefer a physical key.

Pack Smart for the Wisconsin Climate

Madison’s weather can swing from crisp summer evenings to chilly winter mornings. Pack layers so you can adjust as temperatures shift.

Invest in a waterproof jacket and sturdy walking shoes. The city’s 2024 average precipitation totals 21 inches, so staying dry is essential.

Bring a reusable water bottle to stay hydrated on your bike rides through the city’s extensive bike‑lane network.

Check the Weather Channel or the Best Western app’s “Weather at Your Hotel” feature 24 hours before departure for accurate forecasts.

Explore Local Events and Attractions

Madison’s calendar is packed with free and paid events. The weekly Farmers Market on State Street offers fresh produce, local crafts, and live music.

Check the city’s event calendar for seasonal festivals, such as the July 4th “Spirit of the City” fireworks show or the annual “Madison Jazz Fest.”

Book tickets to a concert at Rose Hall in advance; the inn’s concierge can secure priority seating at a discounted rate.

Ask the front desk for a map of the “Hidden Gems” trail, a 12‑mile path that takes you through historic neighborhoods and lakefront parks.

Maximize Loyalty Rewards and Value‑Packed Deals

Join Best Western Rewards to earn one point per dollar spent. Accumulate 10,000 points for a free overnight stay—equivalent to roughly a 30‑night reward on the Standard Rate.

Watch for “Double Points” promotions during the off‑season. These offers can boost your points total by 100 % for a single stay.

Compare rates on the official site, booking.com, and Expedia. A quick price‑match search often reveals a lower rate on a third‑party site.

Check the cancellation policy before confirming. Most Best Western properties offer a 24‑hour free cancellation—perfect for flexible itineraries.

Leverage on‑Site Amenities for a Comfortable Stay

Use the 24/7 gym and steam room to unwind after a day of exploring. The gym’s machines are updated annually, ensuring top‑quality equipment.

Schedule a 30‑minute massage through the spa’s online portal. A quick 20‑minute “Express” session is available for guests on a tight schedule.

Take advantage of the business center’s high‑speed printer for any last‑minute reports or travel documents.

Best Western Plus Stovall’s Inn: 5 Reasons to Book Now