
When traveling on a budget, you often think you have to sacrifice comfort or convenience. That’s a myth. The SureStay Plus by Best Western line proves you can get stylish rooms, great amenities, and a friendly environment without breaking the bank. If you’ve heard the name but don’t know what makes it stand out, this guide covers everything from the brand’s origins to real‑world benefits, pricing, and tips for booking the best deal.
In this comprehensive review, you’ll discover why SureStay Plus by Best Western is a top choice for business travelers, families, and solo adventurers alike. We’ll walk through room features, location perks, loyalty perks, and more. By the end, you’ll know exactly how to snag the best price and enjoy a stay that feels both premium and affordable.
What Makes SureStay Plus by Best Western Different?
Modern Design with a Comfortable Twist
SureStay Plus hotels blend a contemporary aesthetic with practical touches. Expect sleek furniture, high‑speed Wi‑Fi, and ergonomic workspaces. The design feels fresh but not sterile, inviting guests to relax or get productive.
Consistent Quality Across Every Property
Each SureStay Plus location follows a strict brand standard. From the lobby to the beds, you can trust the same quality no matter which city you visit. This consistency is especially valuable for frequent travelers who need reliable comforts.
Strategic City Placement
Best Western selects locations in high‑traffic business districts, near airports, and within easy reach of major attractions. Whether you’re in Chicago, Atlanta, or Tampa, you’re likely to find a SureStay Plus close to your key destinations.
Affordability Without Compromise
The brand’s pricing strategy targets budget travelers who still expect a pleasant stay. Through operational efficiencies and long‑term partnerships, SureStay Plus offers competitive rates while maintaining quality.
Bonus Features for Smart Travelers
Most properties include free breakfast, parking, and a 24‑hour fitness center. Some even offer complimentary shuttle services to nearby airports or conference centers.

Key Amenities That Elevate the SureStay Plus Experience
Free Breakfast to Kickstart Your Day
Many SureStay Plus hotels provide a complimentary breakfast buffet. Offerings usually include fruit, pastries, eggs, and hot beverages. It’s a cost‑saving perk, especially useful for early‑morning business travelers.
High‑Speed Internet and Business Centers
With fast Wi‑Fi and a dedicated business center equipped with printers and fax machines, you can stay productive on the go. Some locations also feature video conferencing rooms.
24‑Hour Fitness and Wellness Options
Guests can access fully equipped fitness centers after hours. Yoga mats, cardio machines, and free weights are standard, allowing you to maintain your routine.
Comfortable Bedding and Noise‑Reduction Design
SureStay Plus rooms feature memory foam mattresses and blackout curtains, ensuring guests sleep like royalty even in bustling city centers.
Onsite Restaurants and Bars
Many properties host a casual restaurant or bar. From local cuisine to international favorites, you’ll find a place to unwind without leaving the hotel.
Comparing SureStay Plus to Other Best Western Brands
| Feature | SureStay Plus | Best Western | Best Western Plus |
|---|---|---|---|
| Price Range (USD/night) | 120 – 170 | 150 – 200 | 200 – 250 |
| Free Breakfast | ✓ | ✓ | ✓ |
| Business Center | ✓ | ✓ | ✓ |
| Fitness Center | ✓ | ✓ | ✓ |
| Parking | ✓ (free) | ✓ (free) | ✓ (free) |
| Location Focus | Business districts and airports | Mixed (city & resort) | High‑end city & resort locations |
| Loyalty Perks | Best Western Rewards points | Best Western Rewards points | Best Western Rewards points + Gold status |
How to Get the Best Deal on SureStay Plus by Best Western
Use the Official Best Western App or Website
Booking directly often unlocks exclusive rates and cancels free. The app also alerts you to last‑minute drops and special packages.
Leverage Loyalty Programs
Signing up for Best Western Rewards earns you points per stay. Accumulating 10,000 points can offset a free night. Repeat stays also move you toward Gold status.
Check for Corporate or Group Rates
Many businesses partner with Best Western for discounted travel packages. If you work for an organization that frequently travels, ask if a corporate rate applies.
Book During Off‑Peak Seasons
Traveling in late fall or early spring typically yields lower rates. Avoid peak holiday weeks for the best savings.
Use Credit Card Travel Portals
Some travel cards offer guaranteed discounts or extra points when you book through their portal. Compare the savings before finalizing.
Pro Tips from Frequent Travelers
- Arrive early to secure a room with a city view; the best rooms are booked first.
- Always request the “extra pillows” or “extra blanket” options to enhance comfort.
- Ask about free airport shuttles—many locations run them daily.
- Take advantage of the free breakfast; it can save you 20-30% on meal costs.
- Use the business center’s printer to avoid separate printing costs.
- Check the room’s Wi‑Fi speed with a quick test; many hotels provide a free high‑speed pass.
- Drop off your luggage at the front desk after checking out if you have a late departure.
- Leave a tip for the housekeeping staff; a quick 5–10% gesture goes a long way.
Frequently Asked Questions about SureStay Plus by Best Western
What is the typical room rate for SureStay Plus by Best Western?
Rates vary by location and season, but generally range from $120 to $170 per night.
Do SureStay Plus hotels offer free breakfast?
Yes, most properties include a complimentary breakfast buffet for guests.
Is parking included at SureStay Plus hotels?
Most SureStay Plus properties offer free on-site parking for guests.
Can I earn loyalty points staying at SureStay Plus?
Absolutely. Stay with Best Western Rewards to earn points toward free nights and upgrades.
Are there any family-friendly amenities?
Many hotels have cribs, high chairs, and complimentary kids’ meals. Call ahead to confirm.
Do SureStay Plus hotels have fitness centers?
Yes, most properties have 24‑hour fitness rooms with cardio and weight equipment.
Is Wi‑Fi free at SureStay Plus?
Free Wi‑Fi is available throughout the hotel, though it may be slower during peak hours.
Can I request a room with a balcony?
Availability depends on the property. It’s best to request it at booking or check in.
What are the check‑in and check‑out times?
Check‑in is typically after 3 p.m., and check‑out is before noon, but policies vary by hotel.
Do SureStay Plus hotels offer any special packages?
Many locations offer honeymoon, family, or business packages that bundle room, meals, and amenities.
Wrap‑Up: Why SureStay Plus by Best Western Is a Smart Choice
For travelers who want quality, convenience, and affordability, SureStay Plus by Best Western delivers on all fronts. From modern design to strategic city locations, each stay feels like a well‑planned investment. Coupled with free breakfast, reliable Wi‑Fi, and loyalty perks, it’s no wonder this brand remains a favorite for business and leisure travelers alike.
Ready to book your next stay? Visit the Best Western website or app, compare rates, and claim a discount today. Your budget-friendly hotel experience awaits—don’t miss out on the value and comfort that SureStay Plus brings to the table.