When you imagine a perfect hotel experience in New York, the name Best Western Premier Herald Square often tops the list. Whether you’re traveling for business, a weekend getaway, or a family reunion, this flagship property offers unmatched convenience, comfort, and service right in the heart of the city. In this guide, we’ll uncover why it’s the best choice for your stay, share practical tips, and help you make the most of every moment.
We’ll walk you through the hotel’s standout features, compare its amenities with other top‑tier options, and give you insider hacks to snag the best rates and upgrades. By the end, you’ll know exactly what makes Best Western Premier Herald Square the best Western premier hotel for travelers who expect nothing but the best.
Why Best Western Premier Herald Square Stands Out in a Crowded Market
Prime Location Right by Herald Square
Being located on 42nd Street places you within walking distance of the iconic Macy’s flagship, the MET, and Broadway theatres. The hotel’s proximity to multiple subway lines—W, 7, 8, R, and 6—means you’re just a few minutes from most city hotspots.
Modern Design Meets Classic Hospitality
The architecture blends contemporary aesthetics with timeless comfort. Think sleek furnishings and high‑speed Wi‑Fi paired with plush bedding that feels like a home sweet home. The design language is consistent across rooms and public spaces.
Exceptional Guest Services and On‑Site Amenities
Every guest receives a 24‑hour concierge, a fully equipped fitness center, a rooftop terrace, and a breakfast buffet that runs from 6 a.m. to 10 p.m. The staff’s attentiveness often earns top reviews on travel sites.
Room Types and What to Expect
Standard Rooms – Comfort at Every Turn
These rooms feature king or twin beds, a flat‑screen TV, a work desk, and a mini‑bar. The bathrooms come with a walk‑in shower and premium toiletries.
Deluxe Suites – Space and Luxury Combined
Deluxe suites include a separate living area, a larger bathroom, and floor‑to‑ceiling windows that offer stunning city views. They’re perfect for families or travelers who want extra space.
Accessible Rooms – Comfort for Everyone
All rooms are fully accessible. Features include wider doorways, roll‑in showers, and grab bars. The hotel’s commitment ensures a welcoming stay for guests with mobility needs.
Dining and Beverage Offerings
Breakfast Buffet – Start Your Day Right
The buffet offers a wide range of options: fresh pastries, eggs benedict, oatmeal, and a selection of international dishes. Vegetarian and gluten‑free choices are plentiful.
On‑Site Lounge – Evening Relaxation
Enjoy handcrafted cocktails, craft beer, and wines from local vineyards. The lounge’s modern décor makes it an ideal spot to unwind after a day of exploration.
Room Service – 24‑Hour Convenience
Room service menus are available at all times. The 24‑hour kitchen guarantees hot meals, snacks, and drinks delivered promptly to your door.
Comparison Table: Best Western Premier Herald Square vs. Competitors
| Feature | Best Western Premier Herald Square | Marriott Marquis | Hilton Grand Central |
|---|---|---|---|
| Location | Adjoining Herald Square & Times Square | Within 10 minutes to Times Square | Directly across from Grand Central |
| Room Types | Standard, Deluxe, Accessible | Standard, Suite, Accessible | Standard, Deluxe, Suite |
| Breakfast | Open 6‑10 a.m. | 7‑11 a.m. | 6‑10 a.m. |
| Fitness Center | 24‑hour, rooftop terrace | Closed at 6 p.m. | Open 24 h |
| Customer Rating | 4.6/5 (TripAdvisor) | 4.4/5 (TripAdvisor) | 4.3/5 (TripAdvisor) |
Pro Tips to Maximize Your Stay
- Book Early and Use Loyalty Points: Earn and redeem Best Western passport points for free nights or upgrades.
- Request a Floor Near the Elevator: Easier access to the rooftop and lounge.
- Check for Corporate or AAA Discounts: These can lower rates by 10‑20%.
- Ask for a Late Checkout: Especially useful if you have a late flight or evening event.
- Use the Hotel App: Order room service, book spa appointments, and get real‑time updates.
- Explore the Rooftop Terrace: Great photo ops and a quieter spot to enjoy city views.
- Try the Signature Cocktail: The house blend of bourbon and honey is a must‑taste.
- Check the Neighborhood Guide: The hotel provides a curated list of nearby eateries and activities.
Frequently Asked Questions about Best Western Premier Herald Square
What is the check‑in time at Best Western Premier Herald Square?
Check‑in begins at 3 p.m. Guests can request early check‑in subject to availability.
Does the hotel have a fitness centre?
Yes, there’s a fully equipped, 24‑hour fitness centre on the ground floor.
Is breakfast included in the room rate?
Breakfast is complimentary for all guests staying at Best Western Premier Herald Square.
Can I get a room with a city view?
Rooms on higher floors typically offer panoramic views. Ask at reception for availability.
Is the hotel pet‑friendly?
Pets are allowed for a small daily fee. Verify policies before booking.
What is the cancellation policy?
Standard rates permit free cancellation up to 24 hours before arrival; non‑refundable rates vary.
Does the hotel offer business services?
Yes, there is a business centre, meeting rooms, and high‑speed Wi‑Fi throughout.
Is there an on‑site restaurant?
The hotel features a lounge that serves breakfast, lunch, and dinner with a variety of options.
What are the parking options?
There is valet and on‑site parking for guests, subject to availability and a daily fee.
Are there family rooms available?
Deluxe suites accommodate families and come with extra space and amenities.
Staying at Best Western Premier Herald Square guarantees you a blend of luxury, convenience, and service in one of New York’s most iconic neighborhoods. Whether you’re reaching for a business deal or simply soaking in the city’s energy, this hotel stands as the best Western premier choice for discerning travelers.
Ready to book your stay? Visit the official Best Western Premier Herald Square website or your trusted travel portal to secure the best rates and experience a memorable visit in the city that never sleeps.
