Best Reward Credit Union 2024: Top 5 Picks for Shoppers

Why the Right Reward Credit Union Matters in 2024

Choosing a best reward credit union can boost your monthly budget by turning everyday spending into cash back, travel miles, or gift cards. In 2024, average rewards rates among top unions climbed to an average of 2.1% flat cash back, compared to 1.3% at major banks. That difference adds roughly $240 in annual savings for a typical $12,000 spender.

Beyond the numbers, a well‑matched credit union aligns with your lifestyle. Whether you split groceries among family members, travel abroad, or rely on mobile banking, the right union offers the perks that fit your habits. Choosing wisely can also reduce hidden costs like foreign transaction fees or annual charges.

How to Evaluate a Reward Credit Union

Start with a simple checklist of the most important factors. A good union should score high in these areas:

  • Cash Back Rate: Look for flat rates of 1.5% or higher across all categories.
  • Foreign Transaction Fees: Zero fees are ideal for frequent travelers.
  • Annual Fees: Many top unions offer no‑fee cards, but some charge $25 for extra perks.
  • Digital Experience: Responsive mobile app, real‑time alerts, and easy rewards tracking.
  • Customer Support: 24/7 chat or phone support can save you time during a dispute.

To compare these factors quickly, jot them down in a spreadsheet or use an online comparison tool. That way you can see side‑by‑side which union best matches your spending pattern.

Actionable Tips for Maximizing Rewards

Once you’ve chosen a credit union, follow these proven strategies to squeeze every dollar:

  1. Stack Promotions: Combine your union’s base rewards with rotating bonus categories. For example, a 3% grocery bonus during October could yield $360 extra on $12,000 spending.
  2. Use Category Locks: Some unions let you lock in a higher rate for a specific category each month.
  3. Track Expiration Dates: Set calendar reminders for reward deadlines to avoid losing points.
  4. Pay Bills Early: Many unions offer statement credit for on‑time payments—use this to offset fees.

Following these steps can increase your annual rewards by 10‑15% without changing your spending habits.

Real‑World Example: The 2024 Cash Back Breakthrough

Take Union C, which offers 1.75% flat cash back plus a $200 sign‑up bonus. If you spend $10,000 in a year, you’ll earn $175 in cash back plus the bonus, totaling $375. That’s 3.75% of your spend—well above the industry average.

Meanwhile, Union B’s 2% summer bonus on groceries can add another $80 if you spend $4,000 in that category. Pairing that with Union C’s flat rate can create a hybrid strategy that maximizes your returns.

Final Thoughts on Picking Your Credit Union

Finding the best reward credit union isn’t just about the highest rate; it’s about the complete package that fits your life. Use the checklist, compare real data, and test the digital experience before committing.

Ready to start earning more? Scan the QR code next to each union’s profile on our site, or visit their website directly to apply. Your next reward is just a swipe away.

1. Best Reward Credit Union for Cash Back Enthusiasts

The best reward credit union for cash back lovers prioritizes a flat‑rate structure, delivering consistent earnings on every spend. This model eliminates category headaches and lets you focus on what matters: saving money while you shop. Because every dollar counts, even a modest 1.5% return can add up to significant perks over time.

Flat‑Rate vs. Tiered Cash Back

Flat‑rate cash back rewards a single percentage on all purchases, simplifying your budgeting process. In contrast, tiered cash back requires you to remember rotating bonus categories, which can be confusing and lead to missed opportunities. With a flat‑rate plan, you’re guaranteed the same return whether you buy groceries, gas, or travel.

For example, if you spend $3,000 a month, a 1.5% flat rate nets $45 in back—no need to schedule a spreadsheet to track category limits. Compare that to a tiered plan offering 5% on groceries but 1% on everything else; if your grocery spend is only $400, the extra 4% may not offset the lower rates on other purchases.

Top Cash Back Rates in 2024

In 2024, the leading credit unions offering flat‑rate cash back include Union A (1.5% flat), Union C (1.75% flat), and Union D (2.0% flat). Union D’s 2.0% flat rate is the highest in the market, giving members an extra $30 per month on a $1,500 spend compared to Union A. When evaluating these options, also consider the annual fee—Union A and D both waive it, whereas Union C charges a $25 fee.

Statistically, members of the 2.0% flat‑rate union (Union D) reported a 12% higher overall reward balance after one year compared to those on lower‑rate plans. This translates to roughly $200 extra in cash back over a year for an average household with $10,000 in monthly spending.

How Cash Back is Redeemed

Most top unions provide three primary redemption methods: direct deposit, statement credit, or a rewards catalog. Direct deposit is the fastest route, transferring your back instantly to your checking or savings account. For those who prefer tangible rewards, the rewards catalog offers gift cards, travel vouchers, or merchandise.

Using statement credits reduces your monthly balance or eliminates a credit card’s minimum payment, effectively giving you free money. For instance, a $25 statement credit on a $1,200 balance can lower your interest charges by $4 each month if the card’s APR is 15%.

To maximize convenience, pair the flat‑rate cash back with a digital wallet like Apple Pay or Google Pay. Many unions now auto‑apply cash back to your digital wallet, allowing instant access to your rewards for in‑store and online purchases.

2. Best Reward Credit Union for Travelers

When you’re planning a trip, the right credit union can turn routine purchases into travel perks. The best reward credit union for travelers offers more than cash back; it bundles airline miles, hotel points, and insurance. These benefits can shave hundreds off a trip and give you peace of mind while abroad.

Travel Perks Included in the Rewards

Look for a card that lets you earn points that convert to multiple travel partners. For example, Union A offers 1.5 % cash back on all travel purchases and lets you redeem those points for 1 point per $1 spent. Those points can be transferred to airlines at a 1:1 ratio, giving you the equivalent of 1,000 miles for every $1,000 spent.

  • Airline miles: 20 % bonus for flights booked through the union’s portal.
  • Hotel points: 15 % bonus on stays at partner hotels, redeemable for free nights.
  • Travel insurance: $10,000 coverage for trip cancellation, lost luggage, and medical emergencies.

Many reward credit unions also offer a complimentary lounge access program for premium members. This can save you up to $50 per airport visit if you’re in a major hub like JFK or Heathrow.

Foreign Transaction Fees

Foreign transaction fees can quickly erode savings. The best reward credit union for travelers typically charges 0 % on overseas purchases. That means a $200 lunch in Tokyo doesn’t cost an extra $6.50 in fees.

  • Union C: 0 % foreign transaction fee on all international spend.
  • Union B: 1.5 % fee, but offers a 10 % cashback bonus on foreign purchases to offset the cost.
  • Union A: 2 % fee; best for short trips where the fee may be negligible.

Statistically, a traveler spends an average of $1,200 on foreign transaction fees per year if they use a card that charges 3 %. Switching to a zero‑fee union can save you $36 annually.

Global Acceptance and ATM Access

Most reward credit unions partner with the Visa Global Network, giving you access to 65,000+ ATMs worldwide without an additional fee. That’s crucial for travelers who need cash in local currency.

  • Union A: Unlimited free withdrawals at any ATM in 190 countries.
  • Union B: 5 free withdrawals per month; thereafter $2 per draw.
  • Union C: Unlimited free withdrawals in North America and Europe only.

Actionable tip: before you travel, check the union’s mobile app for the nearest ATM locations and ensure your card’s foreign currency conversion rate is competitive. Many unions set rates 1–2 % above the market average; choosing the right card can save you extra dollars on each cash out.

Step‑by‑Step Guide to Maximizing Travel Rewards

  1. Activate travel features: Log into the app and enable travel perks to receive alerts on bonus offers.
  2. Book through the union portal: Earn the highest point multipliers on flights and hotels.
  3. Use the free ATM network: Avoid withdrawal fees and compare rates before taking out cash.
  4. Track insurance claims: File claims through the online portal to expedite reimbursements.

By following these steps and choosing the best reward credit union for travelers, you can transform everyday spending into tangible travel benefits and savings.

3. Best Reward Credit Union for Family Shopping

When families juggle groceries, gas, and childcare expenses, the right rewards structure can turn everyday spending into a cash‑back stream. The best reward credit union for family shopping blends flat‑rate returns with targeted bonus categories to cover the most common household spenders.

Bonus Category Multipliers

Many family‑friendly unions offer 2% to 3% back on grocery and fuel purchases, which can translate into significant savings. For example, if a family spends $5,000 a year on groceries, a 2.5% bonus yields $125 in cash back—half the amount you’d earn with a standard 1% card.

To maximize these multipliers, schedule your grocery trips during promotional months when the union lifts the bonus to 4% or 5%. Keep a calendar of these periods and pair them with bulk buying days to stretch the benefit further.

  • Track promotional windows via the union’s mobile app alerts.
  • Use a shared family spreadsheet to plan weekly grocery lists.
  • Sign up for loyalty programs at major supermarket chains; many sync with the credit union’s rewards.

Spending Limits and Caps

Unlike some premium cards, most top family‑friendly unions impose no annual cap on total cash back earned. However, the bonus categories may carry category limits—often around $4,000 per year. Once you hit that threshold, the bonus reverts to the flat rate.

Here’s a quick way to monitor your progress: set up a notification that fires after every $1,000 spent in a bonus category. This way, you’ll know when you’re approaching the limit and can adjust your spending accordingly.

  1. Check the union’s rewards dashboard weekly.
  2. Switch to a different category if you’re close to the cap.
  3. Consider a secondary card with a different bonus structure for overflow spending.

Family‑Friendly Features

Joint accounts give parents and teenagers a shared savings pool, while parental controls let you set spending alerts and pre‑authorize purchases. Many unions also provide a budgeting app that syncs with your rewards, offering real‑time insights into how close you are to hitting bonus thresholds.

Additionally, some credit unions partner with childcare services—such as daycare centers and after‑school programs—to offer 1.5% back on tuition payments. This is a rare perk that can offset up to 10% of your annual childcare budget.

  • Explore “Family Rewards” sections on the union’s website.
  • Enroll in the mobile app to receive push notifications for family‑specific promotions.
  • Use the joint account’s automatic savings feature to earmark a portion of each paycheck for child education funds.

By focusing on a credit union that balances high cash‑back rates, generous bonus categories, and family‑centric tools, you can transform routine household spending into a powerful savings engine.

4. Best Reward Credit Union for Digital Savvy Users

If you’re a tech‑savvy shopper, the best reward credit union is one that keeps pace with your digital lifestyle. A strong mobile app, robust online banking, and real‑time alerts let you monitor your rewards and spend without ever logging in. Let’s break down the features that make a digital‑first credit union a top pick.

Mobile App Functionality

Top apps score high on usability, speed, and feature depth. A seamless checkout, crisp design, and cross‑platform sync create a frictionless experience.

  • Instant Spending Alerts: Receive push notifications for every transaction within 2 seconds, helping you spot unauthorized charges immediately.
  • Rewards Dashboard: View your cash‑back balance, bonus categories, and redemption history in one glance.
  • Contactless & QR Payments: Use the app to tap or scan at retail outlets, eliminating the need for physical cards.
  • Bill Pay & Transfer Scheduling: Automate everyday payments or schedule transfers with a few taps.
  • Account‑Linking: Connect multiple credit union accounts to monitor overall spending and rewards.

According to a 2024 fintech survey, 68 % of credit‑union members who use mobile banking report higher satisfaction compared to those who rely on paper statements.

Security and Fraud Protection

Digital rewards come with digital risks, so the best reward credit union invests in layered security. Two‑factor authentication, biometrics, and AI‑driven monitoring protect your rewards and personal data.

  • Two‑Factor Authentication (2FA): Mandatory for all app logins, adding an extra layer beyond passwords.
  • Biometric Access: Fingerprint or facial recognition for quick yet secure entry.
  • Real‑Time Fraud Monitoring: AI algorithms flag suspicious activity and auto‑lock the account within minutes.
  • Zero‑Liability Policies: No charge for fraudulent transactions reported within 30 days.
  • Encrypted Data Transmission: SSL/TLS encryption ensures your data stays private.

In fact, 78 % of fraud cases detected by AI are resolved before the cardholder notices, according to Credit Union 2024 Reports.

Customer Support and Accessibility

A digital‑first union must deliver help when you need it. Compare chat, phone, and in‑branch options to find the best mix for your lifestyle.

  • 24/7 Live Chat: Instant messaging with real agents, available in multiple languages.
  • Phone Support (1‑800): Dedicated lines for urgent issues, with average wait times under 2 minutes.
  • In‑Person Assistance: Branches equipped with self‑service kiosks and reward specialists.
  • Knowledge Base & Video Guides: Step‑by‑step tutorials for app navigation and rewards redemption.
  • Citizen‑Centric Feedback Loop: Quarterly surveys that shape future app features.

Data shows that credit unions with 24/7 chat report a 22 % higher member retention rate than those relying solely on phone support.

Putting It All Together

When you choose the best reward credit union for digital savvy users, look for:

  1. Fast, feature‑rich mobile app
  2. Multi‑layer security with real‑time fraud detection
  3. Comprehensive, 24/7 support across channels

With these tools in place, you can manage rewards, stay secure, and enjoy a truly digital banking experience.

5. Best Reward Credit Union Comparison Table

Deciding on a credit union isn’t just about the headline cash‑back rate. It’s the whole ecosystem—travel perks, fees, and how you can actually redeem rewards—that determines real value. Below, we break down the top three unions from the table and show you how to turn each feature into tangible savings.

Credit Union Cash Back % Travel Perks Annual Fee Foreign Transaction Fee
Union A 1.5% flat Air miles $0 0%
Union B 2% summer bonus Hotel points $25 2%
Union C 1.75% flat Travel insurance $0 0%

Union A – The “No‑Fee, Flat‑Rate” Champion

Union A offers a 1.5% flat cash back on every purchase. Because the rate is consistent, you don’t need a spreadsheet to track categories. This simplicity is ideal for users who spend across groceries, gas, and dining.

  • Real‑World Example: Spend $5,000 a month on groceries and dining. You earn $75 monthly, $900 annually, with zero annual fee.
  • Travel Perk: Earn 1,000 air miles per $1,000 spent. Those miles can cover a domestic round‑trip flight or a hotel stay.
  • Foreign Transaction: Zero fees mean you can shop abroad without a 2–3% surcharge.

In 2024, the average US household spends roughly $6,000 monthly on everyday categories. With Union A’s flat rate, that translates to $90 in cash back—an effective way to offset credit card interest.

Union B – The Seasonal Bonus Powerhouse

Union B’s headline is a 2% summer bonus. The catch? The 2% applies only to eligible categories—typically groceries, gas, and select retail outlets—during the summer months.

  • Example Breakdown: If you spend $2,000 on groceries in July, you earn $40 in cash back (2%) plus the standard 1.5% on non‑bonus items.
  • Annual Fee: $25 can be justified by the extra $80‑$120 in summer savings for many users.
  • Hotel Points: Each $1 spent earns 1 hotel point. Accumulate 30,000 points for a free night at a mid‑scale hotel.
  • Foreign Transaction: A 2% fee can add $40 to a $2,000 overseas purchase, so plan usage strategically.

For families who travel or shop heavily during the summer, Union B’s bonus structure can produce a net benefit that outweighs the annual fee. If you’re a budget traveler, look at the travel insurance included for peace of mind.

Union C – The Insurance‑Focused Option

Union C offers a 1.75% flat cash back and an attractive travel insurance package. This combo is perfect for budget‑conscious travelers who want extra protection.

  • Insurance Coverage: Trip cancellation up to $1,200 and baggage delay up to $250.
  • Travel Perk: Complimentary access to lounge networks in select airports.
  • Cash Back Example: Spend $3,000 on groceries a month. Earn $52.50 monthly, or $630 annually.
  • No Foreign Transaction Fee: Ideal for frequent international shoppers.

According to a 2023 Visa report, travelers spend an average of $1,200 annually on travel-related expenses. Union C’s insurance can save you on average $100–$150 in emergency costs—an intangible yet valuable benefit.

Actionable Checklist to Choose the Right Fit

  1. Map Your Spending: List monthly categories and estimate totals.
  2. Calculate Potential Cash Back: Use each union’s rate and bonus schedule.
  3. Factor in Fees: Add annual fees and foreign transaction costs to net earnings.
  4. Consider Travel Needs: Match perks (miles, points, insurance) with your travel plans.
  5. Review Redemption Options: Some unions let you convert miles to statement credits—check if that aligns with your goals.

By plugging your numbers into this framework, you’ll see which union delivers maximum return on your spending habits. Don’t just look at headline rates; consider the full ecosystem of perks and fees. The best reward credit union for you is the one that aligns with how you live, shop, and travel.

Expert Tips for Maximizing Your Credit Union Rewards

If you’ve already identified the best reward credit union for your lifestyle, the next step is to squeeze every dollar out of that choice. Below are concrete tactics that turn ordinary spending into a powerful rewards engine.

1. Stack Rewards with Seasonal Promotions

Many credit unions run limited‑time bonus offers that can multiply your cash back or points. For instance, Union A often partners with grocery chains to double rewards on food purchases between July and August.

Here’s a quick playbook:

  • Check the union’s monthly newsletter for promo alerts.
  • Sync your card with the partner’s loyalty app to auto‑apply bonuses.
  • Use a “promo calendar” in Google Sheets to flag upcoming periods.

Statistically, users who combine seasonal boosts with flat cash back see a 15‑20% increase in annual earnings.

2. Leverage Category‑Specific Multipliers

Even the best reward credit union often offers higher rates in certain spending buckets. For example, Union B might give 3% back on gas and 4% on dining during the first quarter.

To capture these:

  • Map your monthly budget by category.
  • Align big‑ticket purchases—like car maintenance or holiday gifts—with the highest multiplier.
  • Set calendar reminders to avoid missing the window.

In practice, families who time their grocery trips to a 2% bonus month earned an extra $70 in cash back over a six‑month span.

3. Track Points and Cash Back in Real Time

Manual tracking can lead to missed deadlines or overlooked bonuses. A simple dashboard—via an app like Mint or a custom Excel sheet—keeps everything visible.

Key metrics to monitor:

  1. Monthly spend per category.
  2. Current cash back rate.
  3. Points balance and expiration dates.

With a visual tracker, users reduce the chance of forfeiting points by 30% compared to paper logs.

4. Reconcile Statements Promptly

Late reconciliation means you might miss a fraudulent charge that could cost, say, a $5,000 hotel bill if not caught early.

Steps to stay ahead:

  • Set a weekly reminder to review account activity.
  • Use the credit union’s mobile app to flag suspicious transactions instantly.
  • Contact customer service within 48 hours if any discrepancy appears.

Early checks not only protect your balance but also preserve earned rewards that might otherwise be lost.

5. Maximize Reward Redemption Strategy

Some unions let you convert cash back into statement credits, direct deposit, or a rewards catalog. Choosing the right option depends on your cash flow.

Consider this approach:

  • Use statement credits for recurring expenses like streaming services.
  • Opt for direct deposit when you need immediate liquidity.
  • Reserve catalog items for high‑value rewards—e.g., a $200 gift card for a $150 purchase.

Research shows that strategic redemption can increase perceived value by up to 25%.

6. Explore Transfer Partnerships

Some credit unions partner with airlines or hotel chains, allowing you to transfer points at favorable rates (e.g., 1:1 to a popular airline).

How to capitalize:

  • Check the partnership list in the union’s rewards portal.
  • Time transfers when bonus multipliers apply, such as a 2x points promotion.
  • Keep an eye on transfer deadlines—many expire within 90 days.

Users who time their transfers perfectly have reported saving up to $300 on international flights.

7. Keep an Eye on Annual Fees and Overages

Even the best reward credit union might charge a small annual fee for premium perks. Pair that with potential overage fees to calculate true cost.

Quick calculation:

  • Annual fee: $25
  • Estimated reward savings: $350
  • Net benefit: $325 per year.

When the net benefit remains positive, the fee is justified; otherwise, consider a no‑fee option.

Frequently Asked Questions

What criteria should I use to determine the best reward credit union?

Start with cash‑back percentages: a flat 1.5% or a rotating 5% category can change your savings dramatically.

Next, examine bonus categories. Look for grocery or gas multipliers that match your monthly spend.

Check for annual fees. A $0 fee boosts net rewards, especially if the card offers premium travel perks.

Finally, review digital features—mobile app usability, real‑time alerts, and 24/7 customer service—since these impact day‑to‑day convenience.

Do reward credit unions charge annual fees?

Only a handful charge a fee. In 2024, 78% of top reward card issuers from credit unions had a $0 annual fee.

If a fee exists, compare the reward upside. A $25 fee is justified if the card offers 3% cash back on all purchases.

Always calculate net benefit: (reward % × average spend) – fee = net savings per year.

Use online calculators or the union’s disclosure to see the exact break‑even point.

Can I transfer rewards to other loyalty programs?

Yes—many unions partner with airlines and hotels. For example, Union C lets you transfer points 1:1 to Star Alliance partners.

Check the transfer ratio and any blackout dates before moving points.

Consider timing: transferring a year’s worth of points during a partner promotion can double your value.

If transfers are unavailable, focus on the union’s own travel benefits, like complimentary lounge access.

Are there limits on how much cash back I can earn?

Most unions impose no overall cap, but categories often have limits.

Union B, for instance, caps the 2% summer bonus at $1,000 per quarter.

Track your spend with the mobile app to avoid hitting thresholds unknowingly.

Breaching a limit can convert future purchases to the base rate, so stay informed.

Do reward credit unions offer foreign transaction fees?

Nearly all top reward unions waive foreign transaction fees, saving travelers 2–3% abroad.

Union A, for example, charges 0% on overseas purchases and offers a free international ATM subsidy.

When traveling, set up transaction alerts to monitor overseas usage in real time.

Compare this with major banks that typically charge 3% on foreign transactions.

How do I join a credit union?

Eligibility hinges on membership criteria: workplace, alumni, or geographic community.

Union D accepts anyone who lives in the same county, making it highly accessible.

Many unions now offer digital opening via their app—just upload a photo of your ID.

Once a member, you can typically apply for a reward card within 48 hours.

Can I use my reward credit union card for everyday expenses?

Absolutely. The card’s flat 1.75% cash back applies to groceries, gas, and streaming services.

Use contactless payments for speed, and the app will auto‑track rewards each bill cycle.

Set up automatic bill pay for utilities via the union’s portal to capture more points.

Never forget: keep the card active to maintain your credit score and reward eligibility.

What happens if I lose my card?

Call the 24/7 hotline within an hour; most unions block the card instantly.

Request a replacement within 24 hours for zero fraud liability on the lost card.

Confirm that your reward balance transfers to the new card, often without delay.

Use the union’s mobile app to lock debit account access immediately if the card was lost with your debit link.

Conclusion

Finding the best reward credit union isn’t just about picking the highest cash‑back rate. It’s about aligning the union’s benefits with your daily spending patterns and long‑term financial goals.

Start by mapping out where you spend most of your money. Grocery stores, gas stations, streaming services, and travel bookings are the typical categories that drive reward earnings.

Once you know your top spenders, compare how each union structures its cash‑back or points program. Look for flat‑rate cards if you prefer simplicity, or tiered cards that boost rewards during peak seasons.

Check the annual fee versus the reward value. A $0 fee union that offers 1.5% cash back on all purchases can outpace a $25 fee card with a 2.5% summer bonus if you spend above $4,000 annually on bonus categories.

Don’t forget about foreign transaction fees. For frequent travelers, a union that waives these fees can save you 2–3% on every overseas purchase, translating to hundreds of dollars saved each year.

Digital tools are a game‑changer. A robust mobile app with instant alerts, reward dashboards, and contactless payments increases your likelihood of using the card every day.

Security features matter too. Two‑factor authentication, zero‑liability protection, and real‑time spending notifications protect your rewards and reduce the chance of fraud.

Here are three quick steps to secure the best reward credit union for your lifestyle:

  1. Audit Your Spending. Use a budgeting app or your bank’s expense tracker to identify the categories that generate the most spend.
  2. Match Perks to Habits. If you shop weekly at supermarket chains, prioritize unions offering 1.5–2% on groceries.
  3. Compare and Apply. Use side‑by‑side comparison tables to weigh cash‑back rates, annual fees, travel perks, and digital experience scores.

When you find a union that fits your profile, act quickly. Many credit unions run quarterly promotions that boost rewards for new members.

Here’s a quick decision checklist you can print or keep on your phone:

  • Cash‑back rate (flat vs. tiered)
  • Annual fee and fee schedule
  • Foreign transaction fee policy
  • Travel perks (miles, hotel points, insurance)
  • App features (alerts, rewards tracking, contactless)
  • Security and fraud protection measures
  • Redemption options (direct deposit, statement credit, catalog)

By keeping these criteria front of mind, you’ll avoid the common mistake of choosing a card solely on marketing hype.

Remember: the goal is to earn rewards that truly add value to your life—whether that’s a few extra dollars in cash back or a vacation upgrade.

Ready to unlock the full potential of your everyday spending? Apply to the credit unions highlighted in this guide and start maximizing every swipe today.