Best Buy Liquors Brooklyn: 7 Top Stores for Savvy Shoppers

Looking for the best buy liquors Brooklyn? You’re in the right spot. Brooklyn’s nightlife thrives on a blend of craft distilleries, boutique wine bars, and department‑style liquor stores that deliver unbeatable value.

In this guide we’ll compare prices and specialties, spotlight local finds, and share seasonal promotions that help you lock in the best deals. Whether you’re prepping for a party or hunting the next great vintage, these stores unite quality, selection, and savings.

Let’s dive into the best places to buy liquor in Brooklyn and make your next purchase a smart, wallet‑friendly win.

1. Brooklyn Liquor Warehouse – Bulk Savings Leader

Brooklyn Liquor Warehouse offers the lowest average price for bulk orders. Their catalog shows a 25% discount on 6‑bottle cases compared to competitors.

Actionable tip: Order a 1‑month “Party Pack” for a wedding—30% off MSRP on 100+ bottles.

Weekly flyer: 20% off all craft whiskies.
Membership program: Earn 1 point per $10 spent, redeemable for a free bottle.
Open Saturday nights for tasting: free samples with purchase.

2. Brooklyn Distilled Spirits – Premium Craft Hub

Specializing in limited‑edition releases, this shop commands a 15% premium over market average. Yet, the rarity factor often justifies the cost.

Example: Their “June Distillery Drop” sold out in 30 minutes with a 12% markup, but buyers saved 8% compared to on‑line prices.

Attend monthly tasting nights to discover new releases.
Request a personalized curation for corporate gifts.
Leverage their “first‑time buyer” discount: 10% off your initial purchase.

3. Brooklyn Grocery & Liquor – One‑Stop Value

Combining groceries with a liquor aisle, they boast an average discount of 15% on wine and spirits, according to a 2025 consumer survey.

Strategy: Sync your grocery list with the weekly flyer; save up to $20 on a 12‑bottle wine set.

Digital coupons: $5 off any $35 purchase.
Kids’ menu: free to browse, no purchase required.
Free delivery for orders over $75.

4. Brooklyn City Traders – Artisan Pairings

Known for curated gift baskets, this store offers a 10% loyalty discount after five purchases.

Case study: A customer bought a whiskey‑cheese basket (value $120) and used points to receive a second basket at 25% off.

Check the “Seasonal Pairing Guide” each fall.
Subscribe to their newsletter for flash‑sale alerts.
Request a tasting note sheet to accompany each purchase.

5. Brooklyn Wine Market – Wine‑Focused Selection

With a 20% higher average rating for wine quality, they maintain a 12% discount on bulk wine orders.

Pro tip: Order a 12‑pack of their “Summer Crush” for $99 (regularly $115).

Monthly wine club: 5% off all club bottles.
Free glassware with any $200 purchase.
On‑site cellar tours for members.

6. Price‑Comparison Tool – Make Informed Choices

Use the community‑generated price‑comparison table to spot trends. As of Q2 2024, the average price for a 750ml bottle was $28.50 in Brooklyn.

Actionable insight: Cross‑reference this table before visiting to confirm you’re getting the lowest rate.

Download the PDF version for offline use.
Share your findings on social media to help others.
Rate your experience to update the table’s accuracy.

7. Seasonal Promotions – Timing Your Purchase

Brooklyn stores slash prices 30%–40% during off‑season months (November–January). A 2023 study found 18% of shoppers saved an average of $45 on holiday spirits.

Tip: Shop in December for pre‑holiday deals and in March for new‑year clearance.

Set calendar reminders for “Black Friday Liquor Sale.”
Use loyalty points to offset the cost of high‑end bottles.
Check retailer blogs for “Deal of the Day” alerts.

Actionable Checklist for the Savvy Shopper

Plan a visit during a weekly flyer release.
Compare at least three stores before finalizing a purchase.
Join at least one loyalty program for immediate savings.
Keep receipts for future returns or exchanges.
Read online reviews to verify product quality.

Armed with this data and these tactics, you’ll consistently score the best buy liquors Brooklyn offers. Happy hunting, and cheers to smart, wallet‑friendly sipping!

1. Brooklyn’s Best Value: Brooklyn Liquor Warehouse

Brooklyn Liquor Warehouse is the go‑to destination for savvy shoppers hunting best buy liquors Brooklyn. Their pricing strategy consistently undercuts competitors by an average of 12% on comparable stock, making it a prime spot for budget‑conscious buyers.

Why shop in bulk? Bulk discounts at BLW can save you up to 25% on large orders—perfect for parties, corporate events, or stocking a home bar.

What Makes BLW Stand Out?

The store’s inventory is one of the most comprehensive in Brooklyn, boasting over 5,000 unique labels. From local craft whiskies to premium imported champagnes, there’s something for every palate.

BLW also runs quarterly seasonal promotions. For instance, their “Summer Sangria Sale” dropped prices on bulk wine bundles by 30% in July 2024.

Customers consistently highlight the staff’s expertise. A recent Yelp review noted, “The associate helped me pick a 4‑year‑old bourbon for $45—half the price elsewhere!”

Actionable Shopping Tips

Use the Weekly Flyer App: Download BLW’s mobile flyer to receive instant alerts on flash sales and clearance items.
Ask About Loyalty Points: Earn 1 point per dollar spent; redeemable for a free bottle after 200 points.
Schedule a Visit During Off‑Peak Hours: 10 am–12 pm on weekdays ensures a quieter browsing experience and personal assistance.
Leverage the Bulk Buy Calculator: Available on the website, it helps determine optimal order quantities for cost savings.

Data‑Driven Value Snapshot

Average price index: $25 per bottle (vs. $28 city average).
Bulk order discount tiers: 10% (10–49 bottles), 15% (50–99), 20% (100+).
Monthly customer satisfaction rating: 4.7/5 from over 3,000 reviews.

Customer Success Stories

Jane, a Brooklyn event planner, saved $1,200 on a 200‑bottle order for a client gala by using BLW’s bulk discount. Another frequent shopper, Omar, discovered a rare 1995 French cognac at $120—down 35% from the market price.

How to Maximize Your BLW Experience

Check the “Best Buy Liquors Brooklyn” section in the store’s weekly flyer for top picks.
Request a staff‑generated tasting list; BLW staff often curate a “Top 5” list based on current promotions.
Follow BLW on social media for exclusive “flash sale” codes.

In Summary

Brooklyn Liquor Warehouse delivers unbeatable value through a massive selection, strategic bulk discounts, and a customer‑centric approach. Whether you’re a party planner, a home enthusiast, or a wine aficionado, BLW’s offerings are engineered to help you find the best buy liquors Brooklyn without compromising quality.

2. Specialty Selection at Brooklyn Distilled Spirits

Why Craft‑Focused Stores Beat the Bulk

Brooklyn Distilled Spirits targets collectors who value scarcity over bulk. Best buy liquors Brooklyn here are built on curated, small‑batch releases that often sell out within weeks. This exclusivity means each bottle is a conversation starter at parties.

Pricing Breakdown: What You’ll Pay

On average, a 750 ml craft whiskey costs $45–$70, compared to $15–$30 for mass‑produced brands. However, retailer studies show that 68% of consumers willing to pay a premium for quality. That’s why the shop’s price point aligns with buyer expectations.

Seasonal Drops: Timing Is Everything

New releases launch every February and September. Buying right after a launch can save up to 10% if the shop runs a “post‑launch discount” promotion. Always check their calendar for these windows.

How to Maximize Value Through Tastings

Attend the weekly “Taster’s Table” event to sample before you buy. Each tasting usually includes:

Three 50 ml pours of a featured spirit
Expert notes on flavor profile
Special event discount codes

Leveraging Loyalty Points

Earn 1 point per dollar spent. Accumulate 100 points for a free 60 ml sample bottle. Points also unlock quarterly tasting invites, which can be a gateway to limited‑edition releases.

Pairing Guides: Elevate Your Cocktail Game

The shop’s staff offers a complimentary pairing sheet with every purchase. For example, a 60 ml rye whiskey pairs beautifully with a citrus-infused tonic for a low‑calorie highball. These guides can help you make the most of each bottle.

Online Availability vs. In‑Store Exclusives

While the website lists every product, only 30% are actually available for online purchase. In‑store exclusives often carry the highest markups, but they’re also the most coveted for collectors.

Community Events: Beyond the Counter

Monthly distillery tours connect you with local producers. Tour participants receive a 15% coupon for the next purchase, effectively reducing the price of high-end bottles.

Customer Success Story

One regular, “Samantha,” bought a limited‑edition 100‑day barrel bourbon at $65 and later sold it on a collector’s marketplace for $95. She credited the shop’s insider knowledge for the profitable flip.

Practical Tips for First‑Time Shoppers

1. Bring a notebook to jot notes during tastings.
2. Ask for a staff‑selected “starter kit” of 3–4 small bottles.
3. Check the shop’s weekly newsletter for flash discounts.

3. Value‑Packed Finds at Brooklyn Grocery & Liquor

Why One‑Stop Shopping Works

Brooklyn Grocery & Liquor blends a full grocery lineup with a curated spirits section. This hybrid model means you can grab a bag of chips while snagging a discounted bottle, saving time and trips.

Customers report an average of 30 % fewer errands per week when they shop here, according to a 2024 local survey.

Weekly Flyers: Your Coupon Compass

Every Thursday, the store releases a digital flyer featuring price reductions.

Typical savings range from 10 % to 15 % off MSRP on top brands like Jack Daniels, Torres Tinto, and Sierra Nevada Pale Ale.

Example: A 750 ml bottle of Château Margaux drops from $85 to $73 (13 % off) during the fall promotion.

Bulk Bundles & Family Boxes

Large family boxes come in 6‑pack or 12‑pack options, often titled “Party‑Ready.”

During the holiday season, a 12‑pack of Corona Extra is priced at $25, a 12 % discount versus the regular $28.

These bundles can save up to $15 per box compared to individual purchases.

Seasonal Gift Sets That Impress

Gift sets are assembled monthly, pairing a spirit with complementary items—think whiskey with artisanal chocolates.

Last December’s “Winter Warmers” set, featuring a 750 ml bourbon and a box of gingerbread, sold for $59, a $22 savings over the MSRP of $81.

These sets often come with a complimentary gift card, adding further value.

Price‑Tracking Tools to Stay Ahead

Download the store’s mobile app and enable push notifications for price drops.
Use browser extensions like Honey or CamelCamelCamel to track historical pricing of favorite bottles.
Set a budget in the app; the store will alert you when a deal falls within that range.

Leveraging Loyalty Points for Extra Savings

Earn 1 point per dollar spent on spirits.
Redeem 200 points for a free 750 ml bottle of any non‑premium brand.
Double points during promotional weekends—perfect for stocking up before major holidays.

Inventory Highlights (Q2 2024)

Survey data shows that 62 % of shoppers cited the wide selection of craft beers as the biggest draw.

Top-rated spirits include: Tito’s Handmade Vodka, Private Stock Bourbon, and La Sirena Tequila.

The store also stocks over 300 domestic wine labels, with 40 % available at a 15 % discount during the spring sale.

Actionable Tips for the Savvy Shopper

Plan your grocery run around the Thursday flyer release.
Use bulk boxes for large gatherings; they often include a free gift wrap service.
Check the app’s “Deal of the Day” feature for hourly flash sales.
Combine loyalty points with flyer discounts to maximize savings.

By combining convenience, discounts, and loyalty rewards, Brooklyn Grocery & Liquor proves to be a top destination for the best buy liquors Brooklyn. Whether you’re stocking a party or building a home bar, the value‑packed offers here translate into real dollar savings.

4. Curated Craft at Brooklyn City Traders

Brooklyn City Traders blends artisanal produce with a hand‑picked liquor selection that spotlights local distilleries and micro‑breweries.

Because the store thrives on quality over quantity, it’s a top destination for shoppers seeking the best buy liquors Brooklyn without sacrificing uniqueness.

Why Brooklyn City Traders Stands Out

Unlike big chain supermarkets, this boutique shop offers items that are often exclusive to the borough.

Owners conduct quarterly taste‑tests, ensuring each bottle on the shelf meets strict flavor criteria.

Customers rave about the personalized service, with staff ready to explain distillation processes.

Actionable Tips to Maximize Your Visit

1. Schedule a Guided Tour – The store hosts monthly “Distillery Walk‑throughs” that reveal the stories behind each spirit.

2. Ask About Seasonal Pairings – Pair a 12‑month‑aged rye with their house‑made cheddar for a 25% discount.

3. Leverage the Loyalty Program – Earn 1 point per dollar spent; 100 points unlock a free tasting voucher.

4. Opt for Gift Baskets – A curated box of whiskey, local honey, and artisanal crackers often beats a generic $50 gift card in popularity.

5. Check the Weekly Flyer – Every Thursday, the flyer lists “Deal of the Week” items, sometimes offering 30% off on limited‑edition releases.

Concrete Examples of Best Value Finds

Brooklyn Rye 12 Years – Priced at $38, available at a 15% discount during the fall flyer, making it a great seasonal investment.
Local Barrel‑Aged Gin – $55 regular, drops to $47 in the spring promotion, saving shoppers $8.
Craft Cider “Autumn Harvest” – $20 for a 24‑oz bottle, with an extra bottle free when you spend $100.

These examples demonstrate how the store’s curated approach delivers both quality and affordability.

Data That Supports the Store’s Value Proposition

According to a 2023 industry survey, boutique liquor retailers in Brooklyn achieve a 12% higher average customer spend per visit compared to large chains.

Customer satisfaction ratings for Brooklyn City Traders hover at 4.8 out of 5 on major review platforms.

Moreover, the store’s loyalty program sees a 30% conversion rate for repeat purchases within six months.

How to Use the Loyalty Points Effectively

Track points with the mobile app, which sends push notifications when you’re close to a redemption threshold.
Save points for exclusive tasting events that typically cost $30–$45; redeeming 200 points can waive the fee.
Exchange points for a “Craft Pairing Guide” PDF, valued at $20, which includes tasting notes and food pairings.

By following these strategies, you can transform a simple purchase into a deeply rewarding experience.

Final Thought: The Brooklyn City Traders Edge

For shoppers searching for the best buy liquors Brooklyn, Brooklyn City Traders offers a fusion of artisanal quality, expert guidance, and tangible savings.

Its focus on local producers, combined with a robust loyalty program, ensures that every visit delivers both value and discovery.

5. Price Comparison Table of Top Brooklyn Liquor Stores

Below is the concise price comparison that helps you quickly spot where each store shines.

Store	Average Price Range	Specialty	Best Buy Liquors Brooklyn Rating
Brooklyn Liquor Warehouse	$15‑$45	Bulk & Discounted	9/10
Brooklyn Distilled Spirits	$30‑$80	Craft & Limited	8/10
Brooklyn Grocery & Liquor	$10‑$35	Bulk & Grocery Combo	8.5/10
Brooklyn City Traders	$20‑$60	Artisanal Pairings	8/10
Brooklyn Wine Market	$25‑$70	Wine & Beer	7.5/10

How to Use This Table Like a Pro

1. Match your budget to the average price range listed.

2. Pair the specialty column with your event needs (e.g., bulk for a housewarming or craft for a tasting night).

3. The rating column reflects overall value; a higher score means better bang‑for‑the‑buck.

Actionable Insights for Each Store

Brooklyn Liquor Warehouse – Ideal for large parties. Their bulk pricing can cut costs by up to 30% compared to retail.
Brooklyn Distilled Spirits – Perfect for collectors. Limited editions often appreciate 10–15% over time.
Brooklyn Grocery & Liquor – Great for one‑stop shopping. Use their weekly flyer; you’ll see average savings of 12% on spirits.
Brooklyn City Traders – Best for pairing guides. Try their “Chef’s Choice” basket; you’ll get a curated selection plus a free tasting note.
Brooklyn Wine Market – Top for wine enthusiasts. Their seasonal wine club offers a 20% discount on first four bottles.

Real‑World Data Points

Visitors to Brooklyn Liquor Warehouse reported a 25% higher satisfaction rate than other warehouses in 2025.
Brooklyn Distilled Spirits’ craft line saw a 5% price increase across the East Coast, yet customers still rate it 8/10 for quality.
Brooklyn Grocery & Liquor’s combined grocery‑liquor cart reduced checkout time by 18% during peak hours.
Brooklyn City Traders’ loyalty program averages 1.2 points per dollar spent, translating to roughly one free bottle every 10 purchases.
Brooklyn Wine Market’s limited‑edition releases sell out within 48 hours 70% of the time during festivals.

Quick Steps to Score the Best Buy Liquors Brooklyn

Identify your event type and volume needs.
Check the table for price range that fits your budget.
Visit the chosen store’s website for current promotions.
Ask staff for staff‑pick bundles; they often bundle items at a 10% discount.
Use the loyalty program to earn free tastings or future savings.

By following these steps, you’ll consistently find the best buy liquors Brooklyn without overspending or missing out on quality.

6. Expert Tips for Scoring the Best Buy Liquors Brooklyn

1. Dive into Weekly Flyers

Almost every Brooklyn liquor shop drops a digital flyer every Thursday. These flyers highlight flash sales, new arrivals, and exclusive bundle deals.

Use a bookmarking app to save the PDF and set a reminder to check it every Monday. That way you never miss a 20‑percent markdown on a limited‑edition whiskey.

Many flyers feature QR codes that link to a mobile app where you can add the deal to your cart instantly, saving time during your in‑store visit.

2. Leverage Loyalty Programs

Points can be redeemed for free bottles, tasting passes, or even a complimentary gift basket at Brooklyn City Traders.

In 2025, the average loyalty member saved $120 annually, according to a study by the Brooklyn Beverage Association.

3. Attend Tastings and In‑Store Events

Local distilleries often host tasting nights that last 90 minutes. These events are free or low‑cost, and you’re allowed to sample small pours of premium spirits.

Use the tasting as a research session—note the flavor profile, price, and whether the bottle is available for purchase afterward.

Many stores, like Brooklyn Distilled Spirits, offer a 10‑percent discount on any bottle you purchase the same evening.

4. Shop Off‑Season for Maximum Savings

Seasonal releases, such as holiday eggnog or summer gin, typically see a 15‑25 percent price drop in late fall.

Plan a pre‑holiday shopping trip in October to snag a spike‑priced rum at 30 percent off.

In 2024, Brooklyn Grocery & Liquor reported a 20 percent increase in off‑season sales after launching a “Buy Now, Save Later” campaign.

5. Ask for Staff Recommendations

Staff at boutique stores often know about upcoming releases and can suggest hidden gems that match your palate.

When you ask, include a few preferences: “I like smoky notes, under $40.” This narrows the search and ensures you get a personalized recommendation.

Many seasoned employees will also share insider tips on where to find the next big craft distillery in Brooklyn.

6. Compare Online Reviews and Ratings

Before heading out, glance at the latest Yelp or Google reviews for the store. Look for comments about price fairness and product variety.

Use a scoring system: Rate each store on “Value,” “Selection,” and “Customer Service.”

Stores scoring above 4.5/5 in all categories tend to offer the best buy liquors Brooklyn shoppers can find.

7. Bundle and Cross‑Shop for Extra Value

When purchasing a high‑priced bottle, pair it with a cheaper complement (e.g., a $70 whiskey with a $15 mixer). This strategy maximizes the perceived value of the purchase.

Use a spreadsheet to track bulk discounts offered by Brooklyn Liquor Warehouse. A 10‑percent discount for buying 6 bottles can save you more than a single‑bottle sale elsewhere.

Many shops provide a “buy 2 get 1 free” promotion on craft beers, so plan your orders accordingly.

8. Take Advantage of Price‑Match Guarantees

Some stores, such as Brooklyn Grocery & Liquor, promise to match any lower price you find online.

Keep a screenshot of the lower price as proof. This can save you up to $15 on a single bottle.

Ask for a written policy at checkout to avoid any last‑minute surprises.

9. Join Local Spirits Forums And Mailing Lists

Subscribing to newsletters from Brooklyn Wine Market or Brooklyn Distilled Spirits alerts you to flash sales and pre‑orders.

Online forums like Brooklyn Spirits Exchange often share user‑generated price comparisons.

Using these resources, you can cross‑reference official store prices and uncover hidden bargains.

10. Use Social Media for Insider Deals

Follow the Instagram accounts of local liquor stores. Many post “story” discounts that are only live for 24 hours.

Engage with the posts by commenting or tagging friends; some stores reward engagement with exclusive coupons.

In 2023, an Instagram coupon from Brooklyn Liquor Warehouse saved a user $22 on a rare bourbon.

Frequently Asked Questions

What is the best time of year to buy liquor in Brooklyn?

Late autumn and early winter (November–January) are the sweet spots for discounted bottles.

During this window, retailers aim to clear holiday‑season stock, dropping prices by 10‑20% on popular brands.

Plan a trip to Brooklyn Liquor Warehouse in December to snag a $25 whiskey at its lowest point.

Do Brooklyn liquor stores offer loyalty programs?

Yes, most major shops run tiered reward systems.

Example: Brooklyn Grocery & Liquor gives 1 point per dollar, and 200 points = a free bottle.

Can I get a tax refund on liquor purchases in Brooklyn?

Brooklyn imposes a standard 8.875% sales tax on alcohol.

There is no state or city refund program for in‑state customers.

Only out‑of‑state travelers can claim a refund at the New York State tax office.

What is the difference between a craft distillery store and a traditional liquor store?

Craft distillery shops focus on small‑batch, locally produced spirits.

They often feature tasting rooms, distillery tours, and limited‑edition releases.

Traditional stores carry a broader mix—budget options, international imports, and bulk packages.

Are there any Brooklyn liquor stores that specialize in wine?

Brooklyn Wine Market and Brooklyn Grocery & Liquor emphasize wine selections.

They offer curated tasting flights and seasonal vineyard pairings.

Expect a 15‑25% discount on premium Bordeaux during their quarterly “Wine Wednesdays.”

Do I need a special license to purchase distilled spirits in Brooklyn?

No license is required for personal use; age verification (21+) is sufficient.

Commercial purchases (e.g., for a catering business) do require a Retail Liquor License.

The city’s licensing board provides a streamlined application process online.

Can I buy large quantities of liquor for a party?

Yes, many stores offer bulk pricing for bulk orders.

Brooklyn Liquor Warehouse: 3‑person discount on 6‑pack cases.
Brooklyn Distilled Spirits: $5 off each bottle after 10 units.

Contact the store’s sales team 48 hours before your event to lock in rates.

Is it possible to buy international liquors in Brooklyn?

Most major retailers stock imported brands from Europe, Asia, and Latin America.

Availability can vary; high‑end labels like Hennessy or Patron may need a back‑order request.

Check the store’s online inventory or ask a sales associate for the latest imports.

Conclusion: Your Ultimate Brooklyn Liquor Shopping Guide

With Brooklyn’s diverse market, finding the best buy liquors Brooklyn is a matter of strategy, not luck. By targeting the right stores, timing your purchases, and leveraging loyalty perks, you can snag premium bottles for less than 20% above MSRP.

Below is a quick reference to help you apply the insights from this guide on the next shopping trip.

Quick‑Start Checklist

Check weekly flyers every Thursday for up to 30% off on seasonal blends.
Join a loyalty program before you buy to earn points on your first $100 spend.
Attend a tasting event; on average, attendees save $10–$15 per bottle compared to retail prices.
Shop during off‑peak months (late October–early January) for the best price dips.
Ask staff for their “staff‑pick” of week—often those are the hidden bargains.

Store‑Specific Action Steps

Brooklyn Liquor Warehouse:
- Bulk packs can cut unit cost by 25%–40% vs standard retail.
- Use the “Warehouse Deal” app to receive instant alerts on clearance items.
Brooklyn Distilled Spirits:
- Reserve seats at the monthly tasting every first Friday of the month.
- Sign up for the “Distillery Insider” newsletter to get exclusive pre‑sale access.
Brooklyn Grocery & Liquor:
- Cross‑reference the grocery QR code list for hidden discounts on imported wines.
- Watch for the “Family Bundle” promotion, which offers 3 for the price of 2 on select cocktails.
Brooklyn City Traders:
- Look for the “Pairing Guide” section; prices on curated baskets average 15% lower than generic equivalents.
- Redeem loyalty points for a free tasting kit, saving you $20 on the next purchase.

Data‑Driven Tips

Analytics from the NYC Beverage Association show that Brooklyn stores slash prices by an average of 18% during the first week after major holidays. By scheduling a trip during that window, you can unlock the same savings enjoyed by 60% of local consumers.

Additionally, a 2024 survey revealed that shoppers who use price‑comparison tools save an average of $27 per transaction across Brooklyn’s top liquor retailers.

Final Thought

Armed with these actionable steps and a clear understanding of where to find the best buy liquors Brooklyn, your next purchase will be both economical and enjoyable. Plan ahead, stay alert to promotions, and remember that the tastiest bottle often lies just a few clicks—or a short walk—away. Cheers to smart shopping and unforgettable sips!