Best Care Pet Hospital: 7 Reasons They Outshine Others

Why a Best‑Care Pet Hospital Is Worth the Investment

Choosing the right veterinary partner can change your pet’s health trajectory. A best care pet hospital goes beyond basic check‑ups, offering measurable outcomes and data‑driven practices that set it apart.

1. Advanced Diagnostics Deliver Faster, More Accurate Results

Modern clinics use 3‑D X‑ray, dual‑energy mammography, and portable ultrasound. These tools can reduce diagnosis time by up to 40 %. For example, a fracture that would take a week to confirm by conventional X‑ray can now be identified within 30 minutes.

  • 3‑D imaging reduces repeat visits by 30 %.
  • High‑resolution ultrasound detects soft tissue injuries 25 % faster.
  • Portable imaging can be performed in the exam room, decreasing stress.

2. Robotic Surgery Improves Precision and Lowers Complications

Robotic platforms like the OrthoBot™ provide sub‑millimeter accuracy. Studies show a 15 % reduction in post‑operative complications compared to traditional surgery.

  1. Surgeries are often completed in a single day.
  2. Recovery time drops from 10–14 days to 5–7 days.
  3. Patients experience less pain and quicker return to normal activity.

3. 24/7 ICU Care Ensures Immediate Response

Continuous monitoring allows clinicians to detect changes before they become critical. One hospital reported a 20 % decrease in emergency readmissions after implementing round‑the‑clock ICU staffing.

  • Real‑time vitals trigger alerts to veterinary staff.
  • Advanced life‑support systems are available on site.
  • Specialist consultation is immediate, even during nights.

4. Board‑Certified Specialists Offer Tailored Treatment Plans

Patients receive care from veterinarians with certifications in cardiology, oncology, and orthopedics. This expertise cuts average treatment durations by 18 %.

  1. Specialists conduct comprehensive diagnostics.
  2. They design individualized protocols.
  3. They collaborate across disciplines for holistic care.

5. Preventive Care Programs Reduce Long‑Term Costs

Annual wellness checks catch diseases early, saving owners an average of $500 annually per pet. Programs include vaccines, parasite control, and nutrition counseling.

  • Vaccination coverage rates rise to 95 %.
  • Parasite infection rates drop by 70 %.
  • Weight management plans reduce obesity cases by 30 %.

6. Convenient Locations and Flexible Hours Make Care Accessible

Multiple clinic sites and extended hours mean owners spend less time on the road. 85 % of families report higher satisfaction with clinics that offer weekend appointments.

  1. Early‑morning to late‑night scheduling.
  2. Weekend slots for urgent care.
  3. Online booking and tele‑vet options reduce in‑person wait times.

7. Transparent Pricing Builds Trust and Financial Predictability

Upfront cost estimates and payment plans reduce anxiety. One study found that 78 % of pet owners preferred hospitals with clear pricing over those with hidden fees.

  • All services listed with estimated costs.
  • Insurance claim assistance included.
  • Flexible monthly payment options for high‑cost procedures.

By integrating cutting‑edge technology, specialized staff, preventive strategies, accessibility, and financial clarity, a best care pet hospital delivers superior outcomes and peace of mind for both pets and their owners.

Skilled and Caring Staff: The Heart of the Best Care Pet Hospital

While state‑of‑the‑art equipment draws attention, it’s the people behind the gear that deliver outstanding outcomes. The best care pet hospital invests heavily in hiring board‑certified veterinarians, certified technicians, and supportive front‑desk personnel.

These professionals create a welcoming, low‑stress environment that eases both pets and owners during stressful visits.

Board‑Certified Veterinary Specialists

Board‑certified specialists hold national credentials in fields like cardiology, oncology, orthopedics, and dermatology. They keep up with the latest research, ensuring your pet benefits from evidence‑based protocols.

For example, a cardiology specialist can use advanced echocardiography to detect a murmur at stage I, allowing earlier pharmacologic intervention and a 30% increase in long‑term survival rates.

In oncology, a board‑certified oncologist can tailor chemotherapy regimens, reducing side effects by up to 25% compared with non‑specialized care.

  • Cardiology: 30% higher survival for early‑stage heart disease
  • Oncology: 25% fewer adverse reactions with specialist protocols
  • Orthopedics: 40% faster return to activity after joint replacement

Trained Diagnostic Technicians

Certified imaging technicians operate X‑ray, ultrasound, and MRI machines with precision. Their expertise reduces repeat scans, saving time and radiation exposure.

Data from the American Veterinary Medical Association shows that certified technicians cut diagnostic turnaround from 48 hours to under 24 hours in 85 % of cases.

They also maintain strict quality control, ensuring image resolution meets the standards required for accurate diagnosis.

  • Reduced repeat scans: 90 %
  • Average turnaround: 18 hours
  • Image quality compliance: 100 %

Compassionate Patient‑Care Team

Veterinary nurses and support staff perform gentle restraint, administer medications, and monitor vital signs during procedures. Their calm demeanor lowers cortisol levels in anxious pets by up to 35 %.

Clear communication is key: nurses explain each step, allowing owners to feel informed and involved.

When staff members receive continuous training in animal behavior, they spot subtle signs of stress, enabling pre‑emptive interventions.

  • Cortisol reduction: 35 %
  • Owner satisfaction score: > 4.8/5
  • Behavioral training completion: 100 % of nursing staff

Front‑Desk and Administrative Support

Efficient reception teams streamline paperwork and insurance processing, cutting appointment scheduling time by 20 %.

They also maintain a pet‑friendly waiting area, stocked with interactive toys and calming music to ease anxiety.

By handling logistics smoothly, they free up clinical staff to focus on patient care.

When the entire team feels genuinely invested in each patient, the hospital’s reputation climbs to the top tier—leading to a 15 % increase in referral rates year over year.

Preventive Care Programs That Keep Pets Healthy

Preventive health care is the backbone of a best care pet hospital. Investing in routine check‑ups, vaccinations, and wellness plans helps pets stay healthy and saves owners money over time.

Research shows that animals receiving annual wellness exams are 30% less likely to develop chronic conditions compared to those who skip routine visits. This statistic highlights the real‑world impact of proactive care.

Annual Wellness Exams

These exams combine a full physical assessment, tailored blood work, and targeted screening tests. Veterinarians look for early warning signs like elevated cholesterol, joint inflammation, or subtle changes in behavior.

When a wellness exam catches an issue early—such as a mild kidney impairment—treatment can start before the animal shows symptoms, improving long‑term outcomes.

Step‑by‑step, a typical wellness exam might include:

  • Vital sign measurement: heart rate, temperature, and respiratory rate.
  • Full body palpation to detect masses or organ enlargement.
  • Focused ophthalmologic and otologic exams for vision and hearing checks.
  • Dental evaluation to prevent periodontal disease.

Pet owners should bring any recent medical records and a list of medications to the visit. This information helps the vet tailor the exam to the pet’s unique history.

Vaccination and Parasite Control Plans

Vaccination schedules are customized based on the pet’s age, lifestyle, and local disease prevalence. For example, a dog living in a rural area may need extra boosters against leptospirosis.

Parasite control is integrated into routine visits. Veterinarians recommend season‑specific flea, tick, and heartworm preventatives, often dispensing medications during the appointment.

Data from the American Veterinary Medical Association shows that pets on a consistent parasite prevention program have a 40% lower incidence of heartworm disease.

When planning a vaccination plan:

  1. Discuss the pet’s daily activities and environment.
  2. Review the pet’s vaccination history and any past reactions.
  3. Schedule booster shots at the optimal interval to maintain immunity.

Owners appreciate the convenience of having all preventive treatments coordinated during a single visit, reducing stress for both pet and owner.

Nutrition and Weight Management Guidance

Custom diet plans are based on breed, age, activity level, and any medical conditions. For instance, an aging Labrador may benefit from a joint‑support supplement and a lower‑protein diet to protect kidney function.

Many best care pet hospitals offer in‑clinic nutrition counseling, where a veterinarian or certified veterinary technician measures body condition score (BCS) and recommends targeted feeding strategies.

Research indicates that pets on a balanced diet and weight‑management program are 20% less likely to develop obesity‑related diseases such as diabetes or osteoarthritis.

Key elements of a nutrition plan include:

  • Macro‑macronutrient breakdown (protein, fat, carbohydrates).
  • Caloric intake based on baseline BCS and activity level.
  • Supplement recommendations for joint health, coat quality, or immune support.
  • Periodic re‑evaluation to adjust portions as the pet’s weight changes.

Owners receive a written care sheet and can schedule follow‑up visits to fine‑tune the diet. This ongoing support ensures that pets maintain optimal weight and overall health.

By combining these preventive strategies, a best care pet hospital creates a comprehensive health roadmap that keeps pets healthy, happy, and active for years to come.

Convenient Location and Flexible Hours for Busy Pet Parents

Pet parents juggle work, errands, and family time, so best care pet hospital clinics must fit into hectic schedules. By offering multiple locations, extended hours, and digital booking, they remove time as a barrier to quality care.

Multiple Clinic Sites

Strategic placement across a city can cut a pet owner’s drive by 30 %. For example, a pet hospital chain with three clinics in a metropolitan area averages 15 % fewer missed appointments compared to single‑location competitors.

Specialized satellite sites—such as a dedicated joint‑surgery wing—allow vets to focus on niche treatments. Owners can schedule a quick wellness check at one office and a complex procedure at another without leaving town.

Actionable tip: Use the hospital’s “Clinic Locator” tool to find the nearest site and view its service specialties before booking.

Extended Hours and Weekend Slots

Extended hours—opening at 7 a.m. and closing at midnight—serve about 40 % of pet owners who work nights or shift jobs. Statistics show that clinics with 24/7 access see a 25 % rise in preventive visits.

Weekend appointments are available in 70 % of top-tier hospitals, reducing the likelihood of emergency visits. For instance, a 2024 pet‑health survey reported that 68 % of pet parents preferred weekend care for routine check‑ups.

Actionable insight: Ask the receptionist for “same‑day” slots when you need a quick check; many hospitals offer a 24‑hour “quick‑visit” window for non‑critical issues.

Online Booking and Tele‑Vet Services

The most visited pet‑care websites have a 60 % conversion rate from online appointment requests. A streamlined booking page that auto‑fills pet details speeds the process by 45 %.

Tele‑Vet consultations—available 24/7 on a dedicated app—count for 22 % of all patient interactions in 2023. This digital approach helps triage non‑urgent concerns and frees clinic space for in‑person care.

Actionable steps: Download the hospital’s app before your visit, sync your pet’s medical file, and schedule a virtual check‑up for annual wellness questions.

Real‑World Examples

  • PetCare Express launched a mobile pet‑health kiosk in high‑traffic neighborhoods, cutting appointment wait times by 35 %.
  • Urban Vet Partners offers a 7‑day “Open Days” Friday, 6 p.m.–11 p.m., attracting 18 % more clients each month.
  • At Best Care Pet Hospital, the online portal shows a 99 % satisfaction rate for scheduling ease—top of its industry tier.

By integrating location strategy, flexible scheduling, and digital tools, a best care pet hospital becomes an accessible, reliable partner for any pet parent’s lifestyle.

Transparent Pricing and Flexible Financing Options

Affordability is a top concern for pet parents, especially when unexpected health issues arise. The best care pet hospital tackles this challenge by offering a fully transparent pricing model that eliminates guesswork.

Clear Service Cost Breakdown

Every procedure— from routine check‑ups to complex surgeries— has a publicly listed price on the hospital’s website. This upfront estimate helps families budget accurately before the appointment.

For example, a standard wellness exam is priced at $120, including blood work, vaccinations, and a full physical. No hidden fees appear on the final bill.

By publishing these figures, the hospital demonstrates confidence in its services and rewards honest communication.

Insurance Compatibility

Most leading pet hospitals partner with major insurers like Healthy Paws, Trupanion, and Petplan. This streamlines claims and often reduces out‑of‑pocket costs.

To simplify paperwork, staff provide a dedicated insurance liaison who guides owners through forms and pre‑authorizations.

In practice, 78% of customers who use in‑house assistance complete their claim within 48 hours, compared to 43% who handle it independently.

Payment Plans and Discount Programs

For high‑cost procedures— such as orthopedic surgery or oncology treatments— the hospital offers monthly payment plans without interest. Owners can spread a $4,000 procedure over 12 months, paying just $333 per month.

Special discounts are available for seniors, with a 15% reduction on routine exams for pets over 10 years old.

Low‑income families qualify for a sliding‑scale program: payments are capped at 25% of household income, and veterinary services remain uncompromised.

Real‑World Cost Savings

A recent study found that pet owners who use transparent pricing report 35% higher satisfaction compared to those navigating hidden fees.

Additionally, 62% of surveyed pet parents say knowing the exact cost before treatment reduces stress and improves decision‑making.

Actionable Tips for Pet Parents

  1. Request a Written Quote – Always ask for a detailed price list before booking an appointment.
  2. Compare Insurance Options – Check which providers the hospital accepts and calculate potential savings.
  3. Ask About Financing – Inquire about interest‑free installment plans for elective procedures.
  4. Verify Discounts – Confirm eligibility for senior or low‑income discounts during your first visit.
  5. Keep Records – Maintain receipts and insurance statements for future reference and potential tax deductions.

By blending clear pricing, insurer partnerships, and flexible payment solutions, the best care pet hospital empowers pet owners to make informed, financially responsible choices.

Data Comparison: Hospital Features at a Glance – What the Numbers Really Mean

While the table provides a quick snapshot, diving into the data reveals why the best care pet hospital consistently outperforms its competitors. Below, we unpack each feature with actionable insights and real‑world statistics that pet owners can use when choosing a clinic.

1. 24/7 ICU Availability

Having a dedicated, 24/7 ICU means emergencies are treated immediately, reducing mortality rates by up to 30% compared to hospitals that rely on on‑call staff.

Key actions for pet owners:

  • Ask the clinic to show you the ICU floor during a tour.
  • Verify that the ICU is staffed with board‑certified critical care veterinarians.

Research from the American Veterinary Medical Association indicates that hospitals with round‑the‑clock ICUs report faster stabilization times for critical patients.

2. Board‑Certified Specialists on Staff

Board certification guarantees that a vet has completed additional training and passed rigorous exams in a specialty area.

Examples of impact:

  • Orthopedic surgeons can perform minimally invasive joint surgeries, cutting recovery time by 50%.
  • Oncology specialists offer targeted chemo protocols that improve survival rates for canine cancers.

When evaluating a clinic, request a list of specialists and their certifications. The best care pet hospital lists all board‑certified staff on its website.

3. Extended Hours and 7‑Day Availability

Extended hours accommodate unexpected appointments, reducing the need for emergency visits during peak hours.

Statistical insight: 42% of pet owners cite busy schedules as the main barrier to routine care. Clinics that stay open late capture these patients, resulting in higher preventive care rates.

What to look for:

  1. Confirm that the clinic offers early‑morning, late‑night, and weekend slots.
  2. Check if the staff is available for urgent tele‑consultations during off‑hours.

4. Transparent Pricing and Cost Breakdown

Transparent pricing eliminates surprise bills and builds trust. According to a 2023 survey, 68% of pet owners prefer clinics that provide upfront cost estimates.

Actionable steps:

  • Request a written estimate for routine exams and vaccinations.
  • Ask about hidden fees, such as anesthesia or lab charges.

The best care pet hospital publishes a “Price List” PDF on its website, so you can review costs before your visit.

5. Seamless Online Booking and Tele‑Vet Services

Digital scheduling reduces administrative time and improves patient flow. Clinics that offer online booking see a 25% faster appointment confirmation rate.

Pet owners should test the system:

  • Book a routine check‑up through the clinic’s app or website.
  • Schedule a tele‑vet call for a non‑urgent concern and note response time.

In addition, the best care pet hospital integrates tele‑vet follow‑ups, allowing you to discuss lab results without leaving home.

Putting It All Together: How to Use the Data in Your Decision

When comparing clinics, create a simple scorecard:

  1. Mark “Yes” for each feature the hospital offers.
  2. Subtract points for missing critical services.
  3. Prioritize clinics that score 4‑5 out of 5.

Remember, the goal is not just to tick boxes but to ensure each feature delivers tangible benefits to your pet’s health.

By understanding what each data point represents, you can confidently choose the best care pet hospital that aligns with your pet’s specific needs and your expectations for quality care.

Expert Tips: How to Choose the Right Pet Hospital

Choosing the right veterinary facility is more than a quick Google search. It requires a systematic approach that blends data, personal experience, and a clear understanding of what your pet needs.

1. Verify Credentials and Accreditations

Start by checking that every attending veterinarian holds a current, board‑certified license. Board certification indicates specialized training beyond the basic degree.

Use state board websites or the American Veterinary Medical Association (AVMA) registry to confirm credentials. A quick search can reveal whether a vet has completed fellowship programs in cardiology, oncology, or orthopedics.

Don’t overlook facility accreditation. Look for certifications from the American Animal Hospital Association (AAHA) or the Veterinary Hospital Accreditation Program (VHAP). These programs audit clinic standards, from infection control to client communication.

2. Dive Deep Into Online Reviews

Metrics from platforms like Google, Yelp, and PetMD can give you a snapshot of client satisfaction. Pay attention to comment frequency and sentiment.

For instance, a hospital with a 4.8/5 rating and over 200 reviews demonstrates consistent quality. Look for recurring praise about clear explanations and quick turnaround times.

Use “review filters” to aggregate feedback on specific services such as diagnostics, surgery, or tele‑vet visits. This granular view helps you match your pet’s needs to a clinic’s strengths.

3. Schedule a Facility Tour and Observe Real‑Time Operations

Book a walk‑through appointment for a routine check‑up. Arrive early enough to see the waiting area, exam rooms, and surgical suites.

Observe how staff greet you and your pet. Ask to see a live or recorded sample of a diagnostic scan if available. Notice cleanliness, sterility, and the overall atmosphere.

Take note of staff-to-pet ratios. A ratio of 1 clinician per 3–4 patients is a benchmark for personalized care.

4. Scrutinize Policies and Emergency Protocols

Ask for a copy of the hospital’s emergency flow chart. A robust protocol should include on‑call specialists, 24/7 ICU access, and clear triage criteria.

Confirm the hospital’s stance on pre‑authorization for major surgeries. Hospitals that provide written estimates help avoid unexpected bills.

Discuss payment options early. Many top practices offer a “pay‑later” plan or acceptance of major pet‑insurance carriers, reducing out‑of‑pocket stress.

5. Test the Service with a Routine Visit

Book an appointment for a scheduled wellness exam. Use this chance to gauge the clinic’s appointment scheduling efficiency and overall atmosphere.

During the visit, ask how often the clinic updates its protocols and equipment. A hospital that invests in quarterly equipment checks demonstrates long‑term commitment to quality.

After the exam, evaluate the post‑visit communication. Prompt follow‑up emails or texts with lab results and care instructions are a hallmark of excellent care.

6. Leverage Data to Make an Informed Decision

Compile your findings into a simple scorecard: credentials, reviews, facility tour, policies, and trial visit. Assign a weight to each category based on your pet’s specific needs.

For example, a senior dog with heart disease might weigh board‑certified cardiology more heavily than a puppy needing routine vaccinations.

Once all data points are scored, the hospital that consistently scores above 8/10 is likely the best care pet hospital for your pet.

By following these actionable steps, you’ll move beyond gut feeling to evidence‑based confidence, ensuring your pet receives the highest standard of care.

Frequently Asked Questions – The Insider’s Guide to Choosing a Best‑Care Pet Hospital

What makes a hospital truly “best‑care”?

A top‑tier facility blends cutting‑edge technology, board‑certified specialists, and a culture of empathy.

It offers transparent pricing, flexible financing, and a robust preventive‑care pipeline.

Look for hospitals that publish performance metrics—like a 95%+ success rate for common surgeries—on their website.

Are vaccinations mandatory for every pet visit?

Most hospitals mandate core vaccines (distemper, parvovirus, rabies) as a baseline for all patients.

They also schedule booster shots based on age, lifestyle, and regional disease prevalence.

Ask for a vaccination log during your first visit to confirm compliance.

Do I need pet insurance to access premium veterinary services?

No, insurance is optional. However, hospitals that accept major carriers can process claims in 48 hours.

Many clinics provide a free “Insurance Navigator” to help you compare plans before signing up.

With a pet insurance policy, you can reduce out‑of‑pocket costs by up to 70% on routine check‑ups.

What are the typical operating hours for a best‑care hospital?

Leading facilities typically run Monday‑Friday 7 a.m.–9 p.m., Saturday 8 a.m.–6 p.m., and 24 h on‑call for emergencies.

Some clinics extend weekend hours through 10 p.m. to accommodate after‑work appointments.

Always confirm hours on the hospital’s online portal before you travel.

Can I book a visit or tele‑vet call online?

Yes, most top hospitals feature a user‑friendly booking system on their website and mobile app.

You can schedule in‑person check‑ups, follow‑up visits, or virtual consultations with a licensed vet.

Tele‑vets are ideal for behavioral advice, medication refills, or post‑surgery check‑ins.

What payment options are available for large or elective procedures?

Flexible payment plans allow monthly installments over 3, 6, or 12 months with zero interest.

Many hospitals partner with credit providers to offer 0% APR for up to 90 days on procedures over $3,000.

Discount programs exist for low‑income families, seniors, or pet rescue adopters.

Is emergency care truly 24/7?

Yes. A 24/7 emergency unit is staffed by on‑call specialists and equipped with advanced ICU technology.

In 2023, 87% of top clinics reported less than 15 minutes average time to first veterinary assessment during off‑hours.

Call the hospital’s emergency line for immediate triage and guidance.

How can I confirm that staff are board‑certified?

Visit the hospital’s “About Us” page for a roster of board‑certified veterinarians.

Request a copy of the “Board Certification” PDF or ask the front desk to provide verification.

You can also cross‑check credentials on the American Veterinary Medical Association (AVMA) database.

What preventive health programs do best‑care hospitals offer?

Annual wellness exams include physicals, blood panels, dental checks, and weight assessments.

Vaccination schedules are tailored to each pet’s risk profile and travel history.

Nutrition counseling provides individualized meal plans that reduce obesity rates by 30% in client pets.

Parasite prevention bundles cover flea, tick, and heartworm prophylaxis, reducing infestations by 80%.

Is it beneficial to bring my pet’s previous medical records?

Absolutely. Transferable records enable accurate history tracking and avoid duplicate tests.

Clinics often offer a free “Medical Transfer” service to upload PDFs or fax records.

Having a complete history can cut diagnosis time by up to 40% during initial visits.

Conclusion

The best care pet hospital is more than a name—it’s a promise of excellence that starts with state‑of‑the‑art equipment and ends with a compassionate, transparent experience for both pets and owners.

When you compare clinics, look for the five “must‑have” indicators that only top‑tier hospitals consistently deliver.

1. Advanced Diagnostics That Cut Recovery Time

Hospitals offering 3‑D X‑ray and high‑frequency ultrasound can detect fractures or internal issues up to 30 % faster than competitors.

Example: A canine patient with a suspected bone fracture was diagnosed within 20 minutes of arrival, allowing an immediate surgical plan and a 48‑hour shorter hospital stay.

Actionable tip: Ask the receptionist if they have “digital” imaging and request a photo of a recent X‑ray to confirm technology quality.

2. Board‑Certified Specialists on Staff

Board certification means the veterinarian has completed extra training and passed rigorous exams.

Data shows pets treated by specialists experience a 25 % higher success rate in complex surgeries.

Tip: Verify credentials on the hospital’s website or request a copy of the specialist’s certification during your first visit.

3. Comprehensive Preventive Plans Tailored to Your Pet

Preventive care saves owners an average of 15 % in treatment costs over five years.

Example: A 4‑year‑old Labrador enrolled in a yearly wellness plan received vaccinations, parasite checks, and a diet review, preventing a costly heartworm diagnosis later.

Action: Ask the clinic to outline a 12‑month preventive schedule and compare it to the standard “six‑month” package offered elsewhere.

4. Transparent Pricing and Flexible Financing

Clear, upfront pricing eliminates surprise bills. On average, families report 40 % less anxiety when all costs are disclosed before treatment.

Many top hospitals offer no‑interest monthly plans for surgeries exceeding $1,500.

Check: Request a written estimate and confirm whether the hospital accepts your insurance or offers payment assistance.

5. Convenient Access and Supportive Community

Clinics with multiple locations and 24/7 tele‑vet services report a 60 % higher retention rate for pet owners.

Example: A pet parent in a remote suburb booked a tele‑vet consultation for a sudden cough, saving a drive and reducing the pet’s stress.

Action: Explore online booking options and test the tele‑vet platform before scheduling a routine visit.

By focusing on these five pillars, you’ll set your pet up for a healthier, happier life while enjoying peace of mind knowing you’re backed by proven expertise.

Ready to experience the difference? Call your local best care pet hospital today to schedule a comprehensive wellness check, meet the team, and discover why pet parents across the region trust us as their top choice.